International Marketing

Do you market your products Internationally?

Have you ever considered doing so?

Have you ever considered hiring an International sales manager?

International sales can generate significant sales volume. It is however, time consuming, expensive and can be difficult to manage and for a small to medium sized company, building an International distributor network can be prohibitive.

Alternatives exist, including hiring consultants to locate distributors, but this lacks the personal contact which is essential for success, plus the distributor network still has to be effectively managed and supported.

Introducing any product Internationally takes time. Results are not immediate, and for many companies the time and financial investment is not cost-effective in the short to medium term.

The key to truly effective marketing internationally when appointing and dealing with distributors is to have a constant presence in that market, and to identify, back-up and support those distributors in their own time zone.

It has been proven many times that distributors respond and perform better when they know they can get product support simply by picking up the phone or sending a fax, or e-mail and getting an immediate response.

With product marketing, the cultural differences which exist between American, Asian and European companies can be a real barrier and sometimes even simple design changes to products or literature can make a big difference to their acceptability in different markets.

SMI-LabHut Product Management offers a cost effective solution to these problems.